GreatStock is a South African image stock library who needed to create top-of-mind awareness in order to compete with the well-known international stock libraries. We decided to do something unconventional and send a unique direct mailer that people would want to keep. Something they would least expect from an image library - a book of words. We sent it to local and international creatives from Damon Stapleton to David Droga. This charming little book of Great(Stock) Poetry captured the attention of local creatives and with the exposure to international buyers too, GreatStock saw a significant rise in website traffic and sign ups.
See the making of the book below: