Our client, Mercedes-Benz Trucks, wanted to highlight their Telligent® Lane Assist technology. This feature alerts drivers should they veer off the road for any reason, which can often be very dangerous. As we were speaking to fleet owners and cargo companies, we decided to use the possibility of losing valuable cargo as our visual metaphor. Various precious cargo objects came to represent the line that could potentially be crossed, in both senses of the word, if it weren't for Telligent® Lane Assist.
